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| Type | Resource | Service(s) |
|---|---|---|
| White Paper |
"Fortune 500 CIO" Is Not a Target Market Smart technology companies drive revenue growth by understanding that CIOs are a heterogeneous group— and the role of the CIO is changing. Go » |
Positioning Strategy, Strategy Intelligence |
| Article |
About Firebrick Firebrick is a consulting firm devoted to helping technology companies drive revenue growth. Go » |
Diagnosis, IP Transfer, Launch and Momentum, Positioning Strategy, Revenue Optimization, Sales Success, Strategy Intelligence |
| Case Study |
Firebrick Case Studies IBM, Microsoft, Citrix Online, VMware, Emptoris, AppSense, SAS, Riverbed, and Infinian Go » |
Diagnosis, IP Transfer, Launch and Momentum, Positioning Strategy, Revenue Optimization, Sales Success, Strategy Intelligence |
| Article |
SMB Is Not a Market Effective targeting is about going deeper. It’s about finding a set of people who have a common problem you can uniquely solve. Go » |
Positioning Strategy, Sales Success |
| Article |
Why Do Good Strategies Go Bad? A closer look at how deeply a change in strategy impacts a business and how it can cause a corporate catastrophe. Go » |
Positioning Strategy, Sales Success, Strategy Intelligence |
