Firebrick re-thinks traditional market differentiation and revenue growth strategies. Breaking with convention, Firebrick accelerates the journey from strategy to point of revenue with a proven process combined with healthy doses of creativity and pragmatism. We don’t provide ivory tower advice or academic theory. Instead, we deliver tangible, practical solutions that can be put right into action. Examples of our practical solutions can be found in our blog, Strategies To Revenue.

Firebrick offers clear differences:

Out of the Box Thinking

Firebrick thrives because we re-imagine the ways strategy can realize revenue. We are working in unprecedented times that we believe call for game-changing methods. Our process unblocks the go-to-market initiatives that will allow strategies to win the most potential revenue.

Operational Executives, Not Academics

Firebrick delivers results, animating client strategies to drive revenue growth and market impact. Few marketing firms enjoy the experience and insight that come from successfully growing more than 200 technology companies and products. Our work includes winning engagements with industry titans like IBM and Microsoft, category creators like Riverbed and AppSense, and ambitious newcomers like Infinian and Baynote.

Accelerated Path to Revenue

It takes just six to eight weeks to transform our client’s positioning strategy, value proposition, customer messaging, and field sales competitiveness. Bringing focus and tested approaches, Firebrick achieves results quickly. And in only six months, we can complete the transformation by transferring this know-how to create a core competency within the organization.

Exclusive Focus on Tech Companies

The Firebrick team is made up of former technology marketing, sales, and product executives. We have been in the client seat faced with game-changing market dynamics. Operational know-how combined with wide experience across tech categories give Firebrick an unparalleled ability unlock the potential in a new strategy.

Best Practices and Specialists

Most technology executives will have an opportunity to overhaul their positioning once every year or two. We do it three to four times every month. Continuous immersion in the issues that connect strategy to revenue give Firebrick an unrivaled store of knowledge, a healthy dose of pragmatism, and the newest thinking about the levers that drive growth.